I’m a celebrity tweeting about I’m a celebrity

As is traditional at this time of year, our TV scheduled are interrupted by three weeks of jungle based celebrity shenanigans, otherwise known as I’m a Celebrity get me out of here.

Of course this is a format that lends itself well to Social TV, and it certainly delivered in terms of numbers getting 441,737 tweets from 258,527 unique accounts last night.

What was interesting was how many other Celebrities were tweeting about the show, they obviously quite enjoy seeing their peers suffering! There were over 400 tweets from 131 different verified accounts last night. Here’s a brief flavour:

The Twitter audience was also engaging in their own fun and games, coming up with their lists of celebrities that they would like to see next year, using the hashtag #NextYearsJungle. In fact the most retweeted Tweet during the transmission was one of these tweets:

Nadine Dorries’ decision to enter the jungle this year has caused a great deal of controversy. I’m not sure the political blogger Guido Fawkes and the Guardian Science team would normally tweet about I’m a Celeb so she’s certainly broadened the appeal. Here are their tweets and a couple of others about the MP for Mid Bedfordshire:

Nadine wasn’t the most talked about celebrity though, David Haye and Helen Flanagan got far more mentions. 63 thousand tweets mentioned David and 47 thousand tweets mentioned Helen while only 10 thousand talked about the MP:

At the other end of the spectrum Linda had the least mentions with just 2,657. It will be interesting to see if the lack of tweets translates into a lack of votes when the evictions begin.

by Ted Littledale

12 November 2012