As is traditional at this time of year, our TV scheduled are interrupted by three weeks of jungle based celebrity shenanigans, otherwise known as I’m a Celebrity get me out of here.
Of course this is a format that lends itself well to Social TV, and it certainly delivered in terms of numbers getting 441,737 tweets from 258,527 unique accounts last night.
What was interesting was how many other Celebrities were tweeting about the show, they obviously quite enjoy seeing their peers suffering! There were over 400 tweets from 131 different verified accounts last night. Here’s a brief flavour:
Everyone seems unusually sane so far! #imaceleb— OfficialAmandaHolden (@Amanda_Holden) November 11, 2012
I love Linda and Charlie #imaceleb— Denise Van Outen(@denise_vanouten) November 11, 2012
The Twitter audience was also engaging in their own fun and games, coming up with their lists of celebrities that they would like to see next year, using the hashtag #NextYearsJungle. In fact the most retweeted Tweet during the transmission was one of these tweets:
#NextYearsJungle Keith LemonMiranda hartAlan CarrJoey EssexDerren BrownBoris JohnsonCheryl Cole Rylan Clarke Roy Cropper— Mory Riller. (@rorytheracincar) November 11, 2012
Nadine Dorries’ decision to enter the jungle this year has caused a great deal of controversy. I’m not sure the political blogger Guido Fawkes and the Guardian Science team would normally tweet about I’m a Celeb so she’s certainly broadened the appeal. Here are their tweets and a couple of others about the MP for Mid Bedfordshire:
Quelle surprise, posh boy Hugo doesn’t like Nadine. Did he go to Eton? #Imacelebrity— Guido Fawkes (@GuidoFawkes) November 11, 2012
Nadine Dorries and the power of humiliation gu.com/p/3bmvc/tf— Guardian Science (@guardianscience) November 11, 2012
The BEST way to discuss ideologically driven abortion term limit reduction is with a mouthful of kangaroo testicle. #IACGMOOH— Marcus Brigstocke (@marcusbrig) November 11, 2012
Nrly time for IAACGMOOH. Go @nadinedorriesmp - eating kangaroo balls now’t compared with the day job. NB - don’t 4get to Sky+ Homeland ppl!— Sally Bercow (@SallyBercow) November 11, 2012
Nadine wasn’t the most talked about celebrity though, David Haye and Helen Flanagan got far more mentions. 63 thousand tweets mentioned David and 47 thousand tweets mentioned Helen while only 10 thousand talked about the MP:
Bless Helen and that mascara scar down her face #imacelebrity— heat & heatworld (@heatworld) November 11, 2012
Helloooooo David haye !!! X— Gemma Collins (@missgemcollins) November 11, 2012
At the other end of the spectrum Linda had the least mentions with just 2,657. It will be interesting to see if the lack of tweets translates into a lack of votes when the evictions begin.
by Ted Littledale