At SecondSync we treat sport and news differently to other programmes. We have written a previous blog post explaining our reasons for this.
As our primary interest is audience reaction to broadcasts we intend to cover Twitter reaction to the coverage of the Olympics rather than engagement with the events themselves.
We will not track general tags like #olympics and #london2012 but we will be tracking broadcast specific tags such as #bbc2012, #bbcolympics and mentions of presenter names. These are already being used in discussions around coverage by the BBC, who are covering the Olympics in the UK.
We will be doing to the same for the Paralympics on Channel 4 and will share insights on this blog.
By Andy Littledale