Over 300K Tweets for Sport Relief 2014
The BBC’s Sport Relief 2014 generated 319,000 Tweets from over 190,000 individuals on Friday evening. The 6 hour event, which included broadcasts on BBC One and BBC Two, saw three main peaks in engagement on Twitter. The first came during Bob’s story, reaching 2,960 TPM, followed by David Beckham’s appearance in a special Only Fools and Horses sketch, generating a peak of 3,178 TPM. The largest peak in Twitter engagement of the evening was triggered by a Tweet from One Direction’s Liam Payne, which helped the show reach 6,270 TPM and went on to collect over 22,000 retweets during our monitoring.
Brand Boosts Match of the Day Tweets
A guest pundit appearance from Russell Brand on Saturday helped Match of the Day take the second spot on our leaderboard, while also recording the third highest volume we have on record for the show, of 74,235 Tweets. The show’s use of a live Twitter vote has generated large peaks in engagement throughout the season and this week’s peak of 5,066 TPM is the second highest we have ever seen, with all the current records for Tweet volumes still held by the opening episode of this season in August 2013, when a spike of 6,566 TPM greeted the return of the familiar theme tune. Russell Brand – a lifelong West Ham United fan – was mentioned in 20,148 Tweets during the show’s capture window.
Undercover Doctor Tops Tuesday’s Tweets
Dr Christian Jessen’s show, Undercover Doctor: Cure Me I’m Gay, proved to be a big hit on Tuesday, sitting at the top of our leaderboard and also trending worldwide. 30,719 Tweets were sent about the programme in total, including a peak of 620 TPM at the show’s conclusion as Dr Christian confirmed he remained “100% gay”. Channel Four continues to dominate our top Documentary shows for 2014 so far, taking eight of the top ten of total programmes of that genre. Undercover Doctor falls just outside of that list but it is the fourth most tweeted Documentary of the month, behind three other Channel Four broadcasts.
Line of Duty Finishes on a High
The concluding episode of BBC Two series Line of Duty aired on Wednesday night, reaching fourth position on our leaderboard with a total volume of 6,383 Tweets. Aside from a drop of 53 Tweets between the first and second episode, the show’s Twitter conversation has grown continually across its six transmissions, having started with 1,851 Tweets and an average of 10 TPM. The peak in TPM of 332 and average rate of 47 TPM we saw for this week’s episode are in fact the highest numbers on record for the show, and this improvement bodes well for a third series for the police drama.