7 Days of Social TV - The Voice Tops Weekend Tweets

The Voice Steals Saturday’s Social TV

BBC One’s The Voice continues to dominate the weekend’s social TV, sitting at the top of our Saturday leaderboard for the last four weeks. This weekend’s live semi-final saw the show drive 107,000 Tweets from over 50,000 unique Twitter users. The programme took a 76% share of TV related Tweets during its air time, while 66% of its Tweets were from females. The peak of the evening came as Will.I.am became slightly over enthusiastic with his comments about Lee Glasson’s performance, prompting a rush of 1,831 TPM.

The Voice Semi-Finals

The Big Reunion Ends on a High Note

The final episode of ITV2’s The Big Reunion generated the highest Twitter engagement of the series, collecting 17,898 Tweets. 7,800 individuals Tweeted about the programme on Thursday, with Tweets steadily growing throughout the episode. Conversation peaked at 273 TPM as the episode ended, with both #BigReunion and #BigReunion2014 trending in the UK.

Masterchef Returns to BBC One

Masterchef was back on our screens this week, returning on Wednesday night with an impressive 12,724 Tweets. Up from last year’s opening episode of 11,091 Tweets, Wednesday saw the show hit a peak of 377 TPM as the episode began before averaging at 180 TPM, finishing second on the day’s leaderboard. #Masterchef trended Worldwide with almost 10,000 uses.

C4 Scares with The Woman in Black

Sunday night saw Channel 4 scaring its viewers with the TV premiere of the film, The Woman in Black. Generating 12,590 Tweets in total, the peak minute came in the opening moments as it hit 305 TPM. Interestingly, a main topic of conversation was the fact that the film is only a 12A, causing over 1,000 Tweets to be posted mention this low rating. The film ranked 2nd on the day’s leaderboard.

31 March 2014


7 Days of Social TV- Over 300K Tweets for Sport Relief 2014

Over 300K Tweets for Sport Relief 2014

The BBC’s Sport Relief 2014 generated 319,000 Tweets from over 190,000 individuals on Friday evening. The 6 hour event, which included broadcasts on BBC One and BBC Two, saw three main peaks in engagement on Twitter. The first came during Bob’s story, reaching 2,960 TPM, followed by David Beckham’s appearance in a special Only Fools and Horses sketch, generating a peak of 3,178 TPM. The largest peak in Twitter engagement of the evening was triggered by a Tweet from One Direction’s Liam Payne, which helped the show reach 6,270 TPM and went on to collect over 22,000 retweets during our monitoring.


Brand Boosts Match of the Day Tweets

A guest pundit appearance from Russell Brand on Saturday helped Match of the Day take the second spot on our leaderboard, while also recording the third highest volume we have on record for the show, of 74,235 Tweets. The show’s use of a live Twitter vote has generated large peaks in engagement throughout the season and this week’s peak of 5,066 TPM is the second highest we have ever seen, with all the current records for Tweet volumes still held by the opening episode of this season in August 2013, when a spike of 6,566 TPM greeted the return of the familiar theme tune. Russell Brand – a lifelong West Ham United fan – was mentioned in 20,148 Tweets during the show’s capture window.

Undercover Doctor Tops Tuesday’s Tweets

Dr Christian Jessen’s show, Undercover Doctor: Cure Me I’m Gay, proved to be a big hit on Tuesday, sitting at the top of our leaderboard and also trending worldwide. 30,719 Tweets were sent about the programme in total, including a peak of 620 TPM at the show’s conclusion as Dr Christian confirmed he remained “100% gay”. Channel Four continues to dominate our top Documentary shows for 2014 so far, taking eight of the top ten of total programmes of that genre. Undercover Doctor falls just outside of that list but it is the fourth most tweeted Documentary of the month, behind three other Channel Four broadcasts.

Line of Duty Finishes on a High

The concluding episode of BBC Two series Line of Duty aired on Wednesday night, reaching fourth position on our leaderboard with a total volume of 6,383 Tweets. Aside from a drop of 53 Tweets between the first and second episode, the show’s Twitter conversation has grown continually across its six transmissions, having started with 1,851 Tweets and an average of 10 TPM. The peak in TPM of 332 and average rate of 47 TPM we saw for this week’s episode are in fact the highest numbers on record for the show, and this improvement bodes well for a third series for the police drama.

24 March 2014


Six Nations on Twitter - a round up

This weekend saw the final round of fixtures in the 2014 Six Nations, where the biggest story was Brian O’Driscoll ending his fifteen year international career with title victory for Ireland. The Irish overturned a 13-12 deficit at half-time to beat France 22-20, and thus pip England to the top of the table on points difference.

The hashtags #ThankYouBrian and #BOD were used in a combined total of 31k Tweets around the match. The three biggest peaks in TPM during France v Ireland – which stands as by far the most tweeted fixture of the tournament – are all pushed to such heights by Tweets from One Direction’s Niall Horan, and subsequent interactions.


The other most tweeted fixtures were:

Ireland v Wales - 10,199 peak TPM - 191,380 total volume - 8th February

England v Wales - 10,071 peak TPM - 164,901 total volume - 9th March

2014 has already proved itself to be the year of the selfie and the Six Nations was no different: Cian Healy posted this picture from Ireland’s dressing room after the match on Saturday, while Dylan Hartley’s post celebrating England’s triple crown after victory over Wales was another of the most popular Tweets from during the tournament.

After victory over Italy earlier in the day, England fans were hoping that Ireland would slip up and they could claim a title that looked unlikely after defeat in the opening fixture against France. As it is, Stuart Lancaster can take heart from improved performances ahead of next year’s World Cup. A peak of 1,167 TPM reacted to Mike Brown’s second try on England’s way to 52 points.


Mike Brown was the most talked about player, mentioned in 6,399 Tweets during the game’s capture window.


In the day’s other game, Wales completed a miserable Six Nations for Scotland with a 51-3 mauling, their biggest ever margin of victory in the competition. A red card for a late shoulder charge by Scotland’s Stuart Hogg provoked the spike of 1,057 TPM after 12 minutes had been played.


The 2014 Six Nations was closely fought and proved memorable both on the field and online - with the rugby world saying farewell to O’Driscoll, players posting selfies, and strong performances from Wales, England and France all testing Ireland’s title challenge. Hashtags like #CarryThemHome and #BackingBlue have become synonymous with national support, and celebrities, brands and players continue to jump into the conversation to drive engagement to huge numbers.

By Eliot Brammer

17 March 2014


7 Days of Social TV - Educating Joey Essex is Sunday’s Most Tweeted

Over 100K Tweets for Educating Joey Essex

Educating Joey Essex launched on ITV2 last night creating a huge response on Twitter, with a total of 116,586 Tweets. Airing immediately before his old show, The Only Way is Essex, Joey’s new programme collected Tweets from over 67,000 individual Twitter users, making it Sunday’s most tweeted TV. Tweets peaked at just over 3,300 TPM at 9.15pm with a secondary rush of 2,737 TPM, both being generated during the show’s ad breaks.

Educating Joey Essex

High Twitter Chatter for BBC Three

BBC Three has driven high levels of Twitter chatter this week despite the latest news regarding the channel. Monday saw the channel take the top spot with EDL Girls: Don’t Call Me Racist generating 19,815 Tweets, followed by Impractical Jokers down in 8th place with 3,918 Tweets. Wednesday saw the final episode of Ja’mie take the number two spot with 17,588 Tweets (the highest total since its 23,000-Tweet series opener) and 8th spot belonged to the new series of Free Speech with 5,195 Tweets. This was the second highest Tweet volume Free Speech has generated, following 9,953 Tweets for its ‘Are We Getting More Racist?’ debate, aired on June 12th last year.

BBC Three's EDL Girls

Movies Get Saturday’s Viewers Tweeting

Saturday’s social TV saw an influx of films on our leaderboard, taking four of the top ten spots. In 6th and 7th position and both airing on Film4 were Easy A and (500) Days of Summer, which generated 2,257 and 1,814 Tweets respectively. Taking the 9th position in our leaderboard was Sky Atlantic’s showing of Pulp Fiction which collected 1,741 Tweets, while Channel 4’s Limitless took the 10th spot with 1,384 Tweets.

Saturday's Top 10

17 March 2014


Taking a look Inside No 9

With the final episode of the series being aired last night, Inside No 9 has created an entirely new genre of its own with four of the six episodes producing near identical Tweet patterns.

Normally this wouldn’t be surprising for a TV show, most follow ‘unwritten rules’ in terms of Twitter chatter depending on which genre they belong to. For example, dramas see peaks at the beginning and end of the transmission while reality shows see constant chatter throughout. We usually expect to see the same style of graph produced again and again, but this is where Inside No 9 differs. Thinking that as the show is made by BBC Comedy it must fit in the genre is misleading. While there are laughs there’s also a horror aspect, something that isn’t particularly common on UK television. The mix of the two genres is what sees the unique graphs produced by Inside No 9.


While there is a slight peak in Tweets as the show begins, the main conversation comes immediately as the credits begin to roll. The four episodes that have produced similar graphs each had a rather spectacular twist moments beforehand, causing viewers to turn to their second screen to express their shock and share theories (we’ve previously looked into why Inside No 9 isn’t a typical comedy). The interaction from @ReeceShearsmith and the @BBCComedy account also helped to maintain chatter in the half hour after transmission.


The next step will be to see if any other show can reproduce the type of Tweet pattern created by Inside No 9. It may be that Steve Pemberton and Reece Shearsmith have created an entirely new type of genre that no one can match. With the second series confirmed, it will be even more interesting to see if the trend continues in the next batch of episodes. Only time will tell.

By Kay Dekker

13 March 2014

Tweet 2 notes

Social TV to look out for - Made in Chelsea returns

With new and returning shows constantly appearing on our screens, we’ve gathered together a selection of shows that will drive Twitter chatter in the coming weeks. From reality to drama, there’s something for everyone and below are just a few shows that you might see in our leaderboards…

Made In Chelsea - 7th April E4
There’s no question as to whether the new series of E4’s Made In Chelsea will make an impact on Twitter. The show’s last series saw an average of 108,719 Tweets per episode, with the highest generated being 217,370 Tweets in the opening episode. This total was the 3rd largest we have on record for the show, the biggest being 304,431 Tweets on 8th April last year followed by 230,461 Tweets on 15th October ’12. We have 4,594,958 Tweets on record for the show as a whole, making it the 8th most tweeted about programme that we track.


The Widower - 17th March ITV1
Always generating high numbers, ITV Drama have another chilling series in store for us with The Widower. Starring Reece Shearsmith and Sheridan Smith and based on true events, the three-part drama hits our screens on 17th March. The most recent drama from ITV has of course been Mr. Selfridge, which so far has an average of 3,119 Tweets an episode. A previous ITV drama starring Sheridan Smith is Mrs. Biggs, which saw its final episode generate an impressive 16,090 Tweets. With these sort of numbers coming from previous ITV dramas, will The Widower be able to live up to its predecessors?


W1A - 19 March BBC Two
The follow up to BBC’s Olympic Comedy Twenty Twelve, W1A sees Hugh Bonneville once again take up the role of Ian Fletcher. With the final three episodes of Twenty Twelve generating impressive totals for 30 minute episodes, W1A has a lot to live up to. The highest amount came from the final episode which saw 3,086 Tweets, peaking at 198 TPM as the series came to a close. The episode made it into our top ten as 2,601 Tweets mentioned the hashtag #TwentyTwelve.


Crazy Beaches - 15th March ITV2
ITV2’s interactive show, Crazy Beaches, returns to our screens on Saturday. The show is one of the first to encourage viewers to vote live via Twitter on the outcome of the different scenarios featured. First airing back in September, the opening episode generated 6,142 Tweets with over 1,000 Tweets dedicated to the hashtags used to vote in the show.


Other upcoming TV shows to look out for…
Game of Thrones – Sky Atlantic
Sports Relief - BBC One/Two
Endeavour – ITV1
Marvel’s Agents of SHIELD – Channel 4

By Kay Dekker

11 March 2014


7 Days of Social TV - Gogglebox Returns to C4

Gogglebox Returns to C4 with Top Tweets

Friday night saw the return of Channel 4’s Gogglebox, which generated its highest recorded total volume of 46,549 Tweets, almost double its previous Tweet high. The show reached a peak of 1,627 Tweets per minute and averaged at 610 TPM, again beating previous records set by the programme. Fan favourites Leon and June saw themselves mentioned in over 3,600 Tweets, the highest of any of the households, and were mentioned in the top three retweeted Tweets.

Gogglebox Returns to C4

1D Twitter Boost for Graham Norton

Monday’s repeat airing of The Graham Norton Show made a rare appearance at the top of our social TV leaderboard, thanks to a Tweet for One Direction’s Niall Horan. The post from Horan, sent ten minutes after the show finished, saw a huge response generating 13,752 retweets during our tracking. These retweets made up the majority of interaction around the show, which collected 14,276 Tweets in total, only 492 of those being original posts.

Dancing on Ice Glides to 60K Tweets

Last night’s Dancing on Ice finale saw over four times the show’s average episode Twitter chatter with 59,639 Tweets. Ray Quinn, the series winner, was mentioned in over 21,000 Tweets, while the hashtag #DOIRay trended not only in the UK but worldwide too. A peak of 1,345 TPM was reached as the winner was announced, also the highest point of engagement this series. The most retweeted post about the programme was sent from the official @DancingonIce account, giving thanks to ice stars Torvill and Dean for their involvement in the show, which collected 646 retweets during our monitoring. The series as a whole generated over 250,000 Tweets.

Dancing on Ice Finale

10 March 2014


7 Days of Social TV - 69K Tweets for BBC The Voice

The Voice’s First Battle Round Wins 69K Tweets

BBC One’s The Voice began the Battle Rounds this weekend, creating its biggest Twitter response since the opening episode of the series, with 69,583 Tweets. Over 36,000 individuals posted about the 2-hour episode, helping make it Saturday’s most tweeted TV. Tweets peaked at over double the episode’s 460 TPM average, reaching 1,389 TPM as contestants Christina Marie and Nathan Amzi sang The Power of Love.

The Voice Battle Rounds

Graham Norton Finishes on a Twitter High Note

The top show on Friday night’s leaderboard was the final episode of the current series of The Graham Norton Show, which attracted 16,551 Tweets, the most it has recorded for an episode in 2014. The most popular guest on the show was Breaking Bad’s Aaron Paul, mentioned in over 5,600 Tweets, while a peak of 506 TPM was reached in reaction to Ellie Goulding’s live performance. Overall, 75,646 Tweets have been recorded for the eight episodes broadcast in this series.

Graham Norton Top 2014

The Valleys Reaches The Top Spot for MTV

The Valleys returned to MTV this week climbing to the top of our Tuesday social TV leaderboard. With 29,840 Tweets the show was over 20,000 Tweets clear of the day’s second most tweeted, 10 Things I Hate About You on E4. This is the fourth highest Tweet volume the show has seen in the last year, the highest being 58,972 Tweets for the opening episode of series 2.

New Shows Make an Impact on Twitter

Our leaderboards this week have seen a rush of new and returning shows. Monday saw three returning shows make the top ten, the highest being Channel 4’s One Born Every Minute in second place with 22,837 Tweets. Tuesday again saw three new/returning shows in the top ten with the return of The Vampire Diaries coming in fourth position with 6,019 Tweets. Wednesday saw ITV2’s new show Party Wright Around The World generate 15,053 Tweets, placing second on our leaderboard.

3 March 2014


Tracking Ads

At SecondSync, we realised the value of tracking social media chatter around TV shows very early on. We also knew that this was just part of the picture and for our clients to realise the true value of social TV, there was a need to understand how TV advertising drives engagement.

In order to achieve our goal of offering a complete social TV solution, we have been developing a comprehensive ad monitoring system that detects commercial breaks and individual ad airings in real time.

Today we’re excited to surface a small part of this system in our existing social TV dashboard. For selected channels, ad breaks are visualised in orange and displayed under our Twitter minute data. This highlights some of the differences we see in engagement patterns across TV genres. My Mad Fat Diary (Monday 24th Feb 2014, E4) clearly shows the audience chatting during ad breaks, but Take Me Out (Saturday 15th Feb 2014, ITV) highlights Twitter engagement happening predominately in the show airing. As we track ads in realtime, customers will see this data immediately.

Tracking Ads

This is just scratching the surface. We are developing a new product to visualise responses to ads themselves, focusing on social calls to action. Our research has demonstrated that 20% of campaigns have a social media call to action and for the first time our clients will be able to easily measure the impact these spots have on the social reach of TV campaigns. We’ll be making an announcement about a beta product launch in the near future.

by Andy Littledale

27 February 2014


The Story of Sochi 2014 - in Tweets

For the past two and a half weeks we’ve been tracking the daily Twitter buzz around the Winter Olympics, measuring the level of online conversation about Sochi 2014 in order to pinpoint the biggest talking points and peaks of engagement.

From midnight on Thursday 6th February to midnight on Sunday 23rd February there were a total of 5.4m uses of the hashtag #Sochi2014, with the highest total coming on the day of the Opening Ceremony, where it was used in 672k Tweets.

We recorded over 16k Tweets talking specifically about BBC Two’s broadcast of the Opening Ceremony, with the peak in TPM coming as viewers reacted to the fifth ring failing to open in the Olympics logo.


Ice Hockey was the biggest driver of online engagement, accounting for our top three peaks in TPM. The highest peak came on Saturday 15th, as USA defeated old foes Russia in a shootout. Canada defeated USA in overtime of the women’s final on February 20th for the third highest peak we recorded in our tracking, and the next day Canada defeated USA again in the men’s semi final. That provoked the Canadian Prime Minister to send out the most popular Tweet of the day:

Team GB can consider their Winter Olympics campaign a success after equaling their best ever medal tally of four, previously achieved at Chamonix in 1924. Mentions of Team GB, including the official team handle and the hashtags #TeamGB and #GoTeamGB, totaled 250k Tweets across our seventeen days of 24-hour tracking. The greatest share came on Sunday 9th with 42k Tweets from or about Team GB, as snowboarder Jenny Jones claimed their first medal of the tournament.

There were over 12k Tweets specific to the BBC’s broadcast of the Closing Ceremony, with a noticeable spike as the giant Sochi mascot blew out the Olympic flame to signal the end of the games.


Next we’ll be looking at the Paralympics in Sochi, which you can follow on Twitter using the hashtags #Sochi2014 and #Paralympics. Also, follow the official Paralympics account, Team GB and Channel 4’s TV coverage of the games.

By Eliot Brammer

25 February 2014