Today we’re publishing a groundbreaking white paper, the first output of our recent partnership with Facebook. Watching with Friends takes a forensic look at social TV activity on the Facebook platform for the first time, looking at how TV audiences engage with shows using Posts, Comments, Likes and Shares in the US, UK and Australia.
We will continue to work with Facebook to bring audience insights to the broadcast and advertising sectors, initially in the US and UK.
Please visit our website to download.
by Andy Littledale
#quiche is trending. I’m coming to the UK!— Chris Lilley (@ChrisLilley) February 6, 2014
We’ll see if Niall was right to be so confident next Saturday, as Ireland look to add to their victories over Wales and Scotland and complete the Triple Crown against England. As the competition gets fierce, we’re expecting to see even higher volumes as Twitter users react to the contests on and off the pitch.
@tamestyles I bet Ireland will beat England next weeks— Niall Horan (@NiallOfficial) February 8, 2014
.@NiallOfficial come down to training in the week big boy. Bring the rest of The Beatles with you— mike phillips (@mikephillips009) February 9, 2014
We’ll be sharing updates about the Six Nations throughout the tournament to find out the biggest moments, the loudest fans, and to see how engagement rises as the stakes get higher.
Brian o’driscoll and rob Kearney r prob 2 of the best rugby players in the world— Greg Horan (@Greghoran87) February 2, 2014
Call me old, but I love the #CoachTrip 😝 glad it’s back!— Jordan Davies (@JordanMagaluf) January 27, 2014
We’re very excited to announce a groundbreaking partnership with Facebook and the opportunity to provide an additional perspective on social TV behaviour that draws on Facebook’s rich demographics and broad reach.
The first output from this partnership will be a forthcoming white paper, Watching with Friends, showing how different types of people use Facebook to talk about TV across a range of programs in the US, UK and Australia.
By Andy Littledale
Mentions of Dappy in the Final
Showing mentions of @Louis_Tomlinson or @NiallOfficial
Don’t want #CBB to end !! Ahhhh— Louis Tomlinson (@Louis_Tomlinson) January 29, 2014
This series of Celebrity Big Brother has been nothing short of phenomenal in regards to its presence on Twitter. At nearly 4 millions tweets, the show has proved that it can contend with the other big reality show hitters. In fact, Celebrity Big Brother generated a million tweets more than the last series of ITV’s Britain’s Got Talent. With the new series of Big Brother starting in the summer, we’ll be keeping a close eye on the numbers. There’s no doubt it’s going to be a big summer.
Only just seen it now ! @JimDOfficial you absolute legend! Congrats mate! can I please go for a pint with u? Hahaa— Niall Horan (@NiallOfficial) January 30, 2014
Lee Ryan might well be the most deluded man ever to grace the earth ! Wow ! Ha what a knob ! #CBB— Louis Tomlinson (@Louis_Tomlinson) January 27, 2014
One minute he’s sitting on the sofa, the next he’s f****d off through the clock! It’s like f*****g Narnia! My favourite quote so far #CBB— Phillip Schofield (@Schofe) January 27, 2014
Jim to win #cbb by a mile— Rio Ferdinand (@rioferdy5) January 27, 2014
Where the hell is Jeremy Kyle when u need him!?! #CBB— Lucy Mecklenburgh (@lucy_meck) January 26, 2014
He’s digging himself a bigger hole… Put the spade down Lee!!! #CBB— michelle keegan (@michkeegan) January 26, 2014
Is it me or is Linda just arsey all the time !? I don’t mind Jim !! #CBB— Louis Tomlinson (@Louis_Tomlinson) January 22, 2014
No Jim, you said “ask her about Frank Carson’s dressing room”. So Luisa did! What IS going on?????? #CBB— Carol McGiffin (@McGiff) January 16, 2014