7 Days of Social TV - 665K Tweets for BGT Final + 200K Surge for Sunday Brunch

665K Tweets for BGT Final

Saturday’s Britain’s Got Talent final saw an impressive 665,119 Tweets during its live broadcast, making it the 2nd most tweeted show of 2014 (behind The Brit Awards). Over 180,000 individuals joined the conversation on Twitter, helping the show secure a huge 97.4% share of TV Tweets between 7pm and 9.30pm - 1.2% up on last year’s final. Twitter favourites Bars and Melody were the most talked about act, mentioned in 225,000 Tweets across the evening, whilst eventual winners Collabro were mentioned in 41,000 Tweets. The show’s 665K Tweets easily sat at the top of this series, but didn’t surpass last year’s 820,000-Tweet final, which included 168,000 posts about the infamous #egggate moment.

Britain's Got Talent Final 2014

Soccer Aid Grows by 100K Tweets

479,050 Tweets were sent during ITV’s charity show, Soccer Aid, up by over 100,000 Tweets on 2012’s total. The fourth most Tweeted about show of the year so far, Soccer Aid’s peak moment came during Rest of the World coach Jose Mourinho’s tackle of Olly Murs, resulting in 11,716 TPM. Unsurprisingly, Mourinho was the most talked about person from the match with over 72K Tweets, whilst professional footballer Clarence Seedorf second with over 54K mentions. With #SoccerAid2014 trending Worldwide, there was no surprise that the charity event took the top spot on the Sunday’s leaderboard.

Sunday Brunch is C4’s Top Tweeted of 2014

Channel 4’s Sunday Brunch saw an incredible surge in Tweets this week thanks to an appearance from boyband 5SOS, who helped the show collect fourteen times its previous highest total. The show saw 201,394 Tweets, which is easily the highest we have ever recorded for a pre-midday show. This is Channel 4’s top tweeted single programme of 2014 so far, and the third most Tweeted show we have on record for the channel, behind documentary Crazy About One Direction and Stand Up To Cancer. The hashtag #Ask5SOSSB racked up over 78,000 Tweets whilst also trending worldwide. The peak moment of the programme saw 7,466 TPM, when the band tweeted about being on the show. Despite this mammoth total, Sunday Brunch just missed out on the day’s top spot to ITV’s Soccer Aid.

239K Tweets for Big Brother Launch Nights

Channel 5’s new series of Big Brother launched on Thursday and Friday last week, generating 239,000 Tweets across both nights. Thursday’s show saw the biggest reaction on Twitter, with 185,000 Tweets. Tweets peaked at 3,924 TPM as Steven entered the house at 9.26pm, with a secondary peak of 3,758 TPM as Pauline joined the new housemates. Thanks to the live on-screen hashtags shared for each housemate, the show saw a host of UK Twitter trends including #bbdanielle, #bbhelen, #bbmark and #bbuk, whilst a number of housemate hashtags also trended worldwide.

9 June 2014


7 Days of Social TV - 100K Tweets for British Soap Awards

Hollyoaks is the Big Winner at The British Soap Awards

Sunday night saw The British Soap Awards 2014 on ITV1 generating 112,915 Tweets, easily securing the top spot on the leaderboard. The top peak of 4,062 TPM came as Hollyoaks was announced as the winner of Best Soap, with the second highest peak of 2,096 TPM coming as Hollyoaks actor Danny Mac won the award for Sexiest Male. The soap saw a total of 38,500 mentions during the transmission, while Danny Mac saw over 7,100 mentions. #BritishSoapAwards and #SoapAwards both trended throughout the in evening in the UK.

British Soap Awards 2014

BBC One Dominates Tuesday’s Peak Moments

Tuesday saw a successful evening for BBC One as the channel had the two biggest minute peaks of the evening. Hitting 1,688 TPM, Eastenders topped the leaderboard with a total of 50,267 Tweets. The second biggest peak of the night came from drama Happy Valley. Hitting 1,023 TPM, the episode generated 12,761 Tweets, nearly 10,000 of which came in the half hour after the credits rolled, a total which is nearly double what the first three episodes collectively generated. Happy Valley placed third on Tuesday’s leaderboard.

Gogglebox Gains over 100K Tweets

Friday night saw the final episode of Channel 4’s Gogglebox. This series of the show as a whole generated 352,535 Tweets, over 100K more Tweets than it’s last series (236,012 Tweets). Friday saw the biggest peak the show has ever had, with 2,504 TPM in the final minutes as ‘Silent Jay’ nearly spoke. The episode generated 39,857 Tweets, second highest behind the first episode of the series.

28 May 2014


7 Days of Social TV - 100K Tweets for TV BAFTAs

100K Tweets for the TV BAFTAs

Last night’s TV BAFTAs on BBC One attracted a flurry of conversation on Twitter, collecting 107,669 Tweets. The first big peak of the evening came when Channel 4 favourite Gogglebox won the Reality and Constructed TV award, prompting a steep peak of 1,327 Tweets per minute. The largest reaction of the evening went to Breaking Bad’s International Award win, which reached a peak of 1,668 TPM as Aaron Paul accepted the award. The hashtag #Bafta2014 trended both in the UK and worldwide, while a number of other trends including #CillaBlack, ‘Ant & Dec’, ‘Long Lost Family’ and ‘A League of Their Own’ were spotted throughout the evening.

TV BAFTAs 2014

Made in Chelsea Helps Nando’s Trend on Twitter

The on-screen action during last week’s episode of Made in Chelsea helped create an unexpected opportunity for some second screen buzz around the fast food restaurant, Nando’s. When one of the cast declared they hadn’t heard of the restaurant, a Tweet from the official @MadeinChelsea account featuring the hashtag #NeverHeardofNandos, kicked off a rush of conversation on Twitter. The official @NandosUK account tweeted in reply to this and in turn bagged the second most retweeted post of the episode, with 2,615 retweets during our tracking and over 4,500 since. #NeverHeardofNandos went on to trend in the UK, with the restaurant being mentioned in over 10,000 of the show’s 108,000 Tweets.

Made in Chelsea Nando's Buzz

The Island Grows Twitter Chatter

Monday’s episode of Channel 4’s The Island with Bear Grylls saw an increase in Tweets, a rare occurrence for the second episode of a reality style series. The show, following a group of men surviving in the wild, saw 14,787 Tweets - almost 2,000 more than the series opener. The episode also sat higher in our Monday leaderboard, taking second place behind firm Twitter favourite, Made in Chelsea. With a higher peak in Tweets than the previous week too, it seems the show may be picking up fans on Twitter. Check our daily leaderboard after 10am tomorrow to see how tonight’s episode performs.

by Kirsten Williams

19 May 2014


7 Days of Social TV - 5.3 Million Tweets for Eurovision 2014

Eurovision 2014 Sparks 5.3 Million Tweets

This weekend’s Eurovision final sparked huge Twitter chatter across Europe, collecting a massive 5.3 million Tweets throughout the evening. Tweets peaked at 47,136 TPM as Conchita Wurst won the contest for Austria, with Conchita’s performance earlier in the evening creating the second highest peak in conversation (42,660 TPM). As Eurovision is an event watched across a number of different countries, we tracked the worldwide conversation around the show, which meant that it did not feature in our Saturday leaderboard along with other UK broadcasts. You can read more about Eurovision’s big night on Twitter over on the Twitter UK blog.

Eurovision 2014

Twitter Boost for Britain’s Got Talent

Britain’s Got Talent generated 107,000 Tweets this week, doubling the conversation it saw for the previous weekend, with the help of act that certainly got Twitter talking. Auditioning duo Bars and Melody were mentioned in over 19,000 of the show’s Tweets, helping the episode peak at an impressive 4,719 Tweets per minute as they performed (the second highest peak of the series so far). The show saw a number of UK Twitter trends throughout the evening including #BGT2014 and ‘Bars and Melody’. The most retweeted post during the episode came from the act themselves, collecting 1,587 retweets during our monitoring.

Farage Helps Drive Tweets for Question Time

This week’s Question Time saw the second highest Twitter conversation we’ve ever recorded for the show. Thursday’s episode saw a huge 70,963 Tweets, thanks in part to an appearance from UKIP leader, Nigel Farage, who was mentioned in 27,000 of the show’s Tweets. Conversation peaked at 1,687 TPM when an audience member debated with Farage, which promoted a big reaction from viewers and almost 5,000 Tweets posted in three minutes. The episode collected 40,000 more Tweets than the series average, but didn’t quite top the 87,000 Tweets posted during Russell Brand’s appearance on the show back in June 2013.

Question Time May 14th

14 May 2014


7 Days of Social TV - BGT Return Dominates Weekend Social TV

Britain’s Got Talent Tops Saturday’s Twitter Chatter

Britain’s Got Talent returned to our screens on Saturday with a total of 236,994 Tweets, making it the day’s top tweeted TV. Although delayed by the FA Cup Semi Final, BGT saw over 119K unique users tweeting, hitting a peak of 5,733 TPM when the Golden Buzzer was pressed by Amanda at the end of the show. The episode also saw three Worldwide trending hashtags (#bgt2014, #britainsgottalent, #collabro) while many terms and contestants from the show trended in the UK throughout the night. At one point nine of the ten top UK trends referred to the show.

Britain's Got Talent 2014

Made in Chelsea Returns to 163K

E4’s Made in Chelsea returned for a 7th series on Monday, creating a flurry of trends on Twitter and collecting 163,000 Tweets in the process. The popular reality show was Monday’s most tweeted, with over 88,000 Twitter users joining the conversation and 400 Tweets posted from verified accounts including @hellomag, the official @E4Chelsea account and many of the show’s cast. Tweets peaked at an impressive 6,162 TPM as the episode began, averaging at 2,140 TPM whilst the show was broadcast.

9K Twitter High for BBC2’s Sewing Bee

The Great British Sewing Bee saw its highest ever recorded Twitter chatter during its final episode last week, with 9,125 Tweets. Second only to MTV’s The Valleys on our Tuesday leaderboard, the show collected almost 4,000 more Tweets than the episode average for the current series. Over 80% of the show’s Tweets were posted by females, reflecting the average gender breakdown across the series.

14 April 2014


2014 - The Top Tweeted Shows So Far

With over three months of the year already past, we’ve taken a look into which shows have already set the benchmark in terms of Twitter conversation for the year. While nothing has come close to the 4 Million Tweets generated by this year’s BRIT Awards, there are some stand out shows that have been getting a fair amount of Twitter chatter…

Channel 5’s Celebrity Big Brother takes the top spot for most tweeted Reality Show. This year’s final saw 497,755 Tweets generated, making it the second most tweeted about show of the year so far, while it’s Launch Show (476,793 Tweets) and Live Eviction on 26th January (380,496 Tweets) take 3rd and 4th position respectively.


There should be no surprise to learn that BBC’s Sherlock takes the crown for the most tweeted about Drama of the year so far with all three episodes from the latest series taking the top spots. The final episode, His Last Vow, generated 377,182 Tweets, hitting a peak of 10,592 TPM as the series came to a close. Generating just under one million Tweets in total, back in January we took a closer look at the series to see exactly how the show played out on Twitter.


The most tweeted about film so far this year is ITV’s showing of Harry Potter and the Deathly Hallows Part 2 that aired on New Year’s Day. Generating 61,272 Tweets, the film hit its peak moment of 1,582 TPM in the opening minutes and has narrowly missed out on being in the top 10 most tweeted about ITV transmissions of the year so far.


Channel 4 dominate the most tweeted about documentaries of 2014 so far, taking all of the top 10 positions. The number one spot is currently held by Live From Space – Lap of the Planet which generated 57,341 Tweets, hitting a peak of 1,347 TPM in the show’s opening minutes.


Chat Show
ITV’s The Jonathan Ross Show takes the top spot for the most tweeted about Chat Show of 2014 so far. Airing 22nd February, guests included McBusted, Jack Whitehall and Winter Olympic medal winners Lizzy Yarnold and Jenny Jones. The show peaked at 2,240 TPM during McBusted’s performance. The Jonathan Ross Show currently holds three of the top ten spaces, while BBC’s rival chat show, The Graham Norton Show, have five of the ten. Joining the Chat Show Kings in the top 10 is Channel 4’s The Last Leg, airing 7th March the episode generated 9,607 Tweets (partly thanks to their hashtag #YellowThing) and Alan Carr’s Chatty Man which aired 28th March with 10,241 Tweets.


The most tweeted about Entertainment programme of the year so far is the opening episode of ITV’s Ant and Dec’s Saturday Night Takeaway. Generating 44,201 Tweets, the show peaked at 1,083 TPM as Little Ant and Dec made their first appearance of the series. The show also currently holds the top four spots for Entertainment programmes.


The highest tweeted Sitcom episode of the year so far may come as a surprise as a repeat episode of Sky 1’s Modern Family firmly holds the top spot. Airing at 5.30pm on 21st January and hitting a peak of 11,826 TPM, the show generated 48,073 Tweets over 47K of which were retweets of a single Tweet sent by Niall Horan of One Direction. The second highest tweeted sitcom is ITV’s Benidorm which generated 24,202 Tweets with the first episode of its new series.


The highest tweeted about Soap episode of the year so far belongs to ITV’s Coronation Street and the sad death of Hayley Cropper. 126,725 Tweets were sent during the 8.30pm episode on 20th January with a peak of 8,166 TPM as Hayley took her final breath. The transmission averaged at 2,313 TPM, easily the highest average for a Soap in the year so far.


By Kay Dekker

10 April 2014


Chelsea’s UCL comeback drives Twitter activity

Chelsea’s victory in the Champions League last night drove the highest Tweet volumes we have seen for a match involving a British team in the competition this season. Over 2.1 million Tweets and 721K unique users saw Mourinho’s side progress to the semi-final, with a huge peak of 70,680 TPM reacting to the final whistle.

Chelsea v PSG

No prizes for guessing who was the most talked about player last night, featuring in almost 250K Tweets.

Previously this season, we’ve seen 1.6 million Tweets sent around Manchester United’s fighting draw against Bayern Munich, while Barcelona’s defeat of Manchester City attracted 1.17 million Tweets, including a 41K TPM peak in reaction to Messi’s goal.


Barca v City

#KTBFFH, the hashtag adopted by Chelsea fans online from the song Keep The Blue Flag Flying High, was used in over 30K Tweets. The hashtag promoted by PSG - #ParisChampionsDream – unfortunately fared less well, as we counted 3,200 uses. Of course, if Manchester United can put in a performance to cause an upset in Bavaria this evening then Chelsea’s impact on Twitter could soon be put in the shade, as fans from across the world head online to follow two global superpowers going head to head. Anticipation and belief is already building online amongst fans using #MUFCBAYERN.

By Eliot Brammer

9 April 2014

Tweet 2 notes

New TV Boosts Monday’s Twitter Chatter

Monday’s social TV saw a huge boost last night with the return of two very different cult series. Both new series have created lots of chatter on Twitter in anticipation of their return, and as expected, they went straight to the top of our social TV leaderboard.

The ever popular reality series Made in Chelsea premiered its 7th series on E4 last night, causing a huge reaction from fans on Twitter and trending in the UK. The episode collected an impressive 163,000 Tweets, 73% of those posted by females (almost matching the average seen in the last series of the show). Trending on Twitter for much of the day leading up to the premiere episode, Tweets peaked as the show began at a massive 6,162 TPM with over 16,000 Tweets posted in the first 3 minutes of the show alone. Over 88,000 individuals joined the conversation on Twitter helping to make it the day’s top Tweeted programme, and with the majority of the last series sitting at number one in our leaderboard, we’ll be expecting to see it at the top of Monday’s social TV throughout the rest of the 7th series.

New #MIC

The long awaited fourth series of Game of Thrones finally arrived to Sky Atlantic yesterday, with both a global screening at 2.00am UK time and an evening broadcast exclusive to UK viewers at 9.00pm last night. The UK only broadcast created huge buzz on Twitter, with viewers posting 41,000 Tweets about the show and making it the day’s second most Tweeted TV. A flurry of Tweets greeted the beginning of the episode prompting a peak of 1,167 TPM with a smaller peak as the show ended. Cast member Maisie Williams was mentioned in over 3,400 Tweets during the show by viewers using her @Maisie_Williams Twitter handle.

Game of Thrones S4

The two shows collectively generated almost 150,000 Tweets more than last Monday’s top two programmes on our leaderboard, and we expect to see similarly high Twitter chatter around both series in the weeks to come.

by Kirsten Williams

8 April 2014


Twitter brings fans together using #WT20

Sri Lanka defeated India by six wickets in the final of the T20 World Cup yesterday to end a run of big tournament disappointment and say goodbye to two of their veteran performers in T20s, Kumar Sangakarra and Mahela Jayawardene. We’ve been following the general buzz of conversation around the tournament since it began on 16th March until midnight last night, and tracked both semi-finals and the final at match-level detail.

Over 411K Tweets were sent around the final held on Sunday night in Mirpur, Dhaka, including a peak of 6,095 TPM as Kusal Perera hit the winning runs for Sri Lanka. Despite Sri Lanka’s success the two most talked about players were Indians: Virat Kohli was mentioned in over 50K Tweets for his innings of 77, while Yuvraj Singh also drove conversation as his slow score of 11 from 21 balls handed the initiative to Sri Lanka.

India v Sri Lanka

Mentions of Virat Kohli:

Kohli mentions

In our round the clock tracking of the hashtag #WT20 used for both the men’s and women’s World Cup, the most popular Tweet was this from cricket writer Freddie Wilde after India defeated South Africa in the second semi-final.

200K Tweets were sent around the match:

India v South Africa

In total the hashtag #WT20 was used 892,149 times across 22 days. The three biggest peaks in Tweets per hour all included India:

21st March – 2-3pm BST - 16,129 Tweets recorded as India defeat Pakistan.

4th April – 5-6pm BST - 19,249 Tweets as India defeat South Africa in the semi-final.

6th April – 5-6pm BST – 24,215 Tweets as Sri Lanka defeat India to win the T20 World Cup.

The biggest peak not involving India came between 12 and 1pm BST on 23rd March as Pakistan defeated Australia and 14,289 Tweets were sent.

As well as following the use of #WT20 In our tournament-wide tracking we also tracked the official handles of all competing nations to see who had the strongest Twitter game. England came out on top, although that includes time after they crashed out of the tournament at the Super 10 group stage.

England - 30,650 Tweets

India - 28,997 Tweets

South Africa - 25,684 Tweets

The use of one hashtag for the two tournaments – like with #Sochi2014 – has inspired users to join the conversation and follow the tournament throughout its stages, while providing a constant source of news, images and highlights for fans. @ICC has also made the most of the #TwitterMirror, posting images using the hashtag to provide direct access to images of some of the biggest stars and boost the profile of the tournament online.

By Eliot Brammer

7 April 2014


7 Days of Social TV - EU Debate Tops Tweets for BBC Two

Europe Debate Tops Tweets for BBC Two

The second debate about Britain’s membership of the European Union was broadcast live on BBC Two on Wednesday, attracting 76,976 Tweets, the channel’s highest Tweet total of 2014. Many different hashtags appeared around the contest between Nigel Farage and Nick Clegg: the BBC’s official hashtag #EuropeDebate was used 53,771 times, while #nickvnigel appeared in 12,987 Tweets and #teamnigel in 3,893 Tweets. Polls after the debate suggested Farage came out on top again and the Twitter stats would back that up, with @nigel_farage’s handle used in 4,631 posts, to 2,922 mentions for @nick_clegg. A peak of 1,496 TPM was recorded at 19.58pm as viewers reacted to the closing speeches.

BBC Two Europe Debate

A Million Tweets for The Voice 2014

BBC One’s The Voice finished on Saturday with an impressive 1 million Tweets across the series. The final two hour episode saw 140,000 Tweets from over 61,000 individuals – a total topped only by the Live Quarter Finals (the longest episode of the series), which saw 158,000 Tweets. The series winner, Jermain Jackman was by far the most talked about contestant of the evening, mentioned in over 42,000 Tweets. Following Jermain, fellow finalist Christina Marie saw over 12,000 mentions, while Sally Barker was talked about in 5,700 Tweets. Engagement peaked at 4,817 TPM as the winner was announced, the second highest TPM of the series.

Over 100K Tweets for Towie Finale

The 11th series of The Only Way is Essex came to a close on Wednesday with a flurry of chatter on Twitter, reaching a total of 110,000 Tweets. The on screen action sparked a number of peaks in conversation, finally hitting 4,277 TPM as the episode finished. Conversation continued on Twitter with a third of the episode’s Tweets being posted in the 30 minutes immediately after the show had finished. Sam Faiers was the most talked about cast member, with over 20,000 mentions prompted by her exit from the series, while returning cast member Lydia Bright was talked about in almost 10,000 Tweets. The series generated over 1 million Tweets across its 12 episodes, over 350,000 Tweets more than the last series of the popular reality show.

Towie 11 Finale

Mad Fat Diary Generates Record Tweet Peak

The second series of E4’s My Mad Fat Diary came to an end on Monday night and topped our leaderboard with 44,960 Tweets, its third highest ever . A peak of 3,580 TPM greeted the episode’s conclusion, the highest we have on record for the show and driven partly by Tweets from cast member Nico Mirallegro. Incidentally, all of the top four shows on Monday night came from E4 or Channel 4, with Hollyoaks, Our Gay Wedding and One Born Every Minute behind My Mad Fat Diary.

Twitter Reacts to Eastenders Plot Twist

The controversial ending to Thursday’s Eastenders sparked a peak in Twitter conversation around the show as viewers were shocked by a storyline involving Max Branning and Lucy Beale. The spike of 4,259 TPM in the final scenes is the highest we have recorded for the soap this year, and the fifth highest peak since our tracking began. Max was mentioned by name in just over half of the total 19,692 Tweets received around the show.

7 April 2014