7 Days of Social TV - BGT Return Dominates Weekend Social TV

Britain’s Got Talent Tops Saturday’s Twitter Chatter

Britain’s Got Talent returned to our screens on Saturday with a total of 236,994 Tweets, making it the day’s top tweeted TV. Although delayed by the FA Cup Semi Final, BGT saw over 119K unique users tweeting, hitting a peak of 5,733 TPM when the Golden Buzzer was pressed by Amanda at the end of the show. The episode also saw three Worldwide trending hashtags (#bgt2014, #britainsgottalent, #collabro) while many terms and contestants from the show trended in the UK throughout the night. At one point nine of the ten top UK trends referred to the show.

Britain's Got Talent 2014

Made in Chelsea Returns to 163K

E4’s Made in Chelsea returned for a 7th series on Monday, creating a flurry of trends on Twitter and collecting 163,000 Tweets in the process. The popular reality show was Monday’s most tweeted, with over 88,000 Twitter users joining the conversation and 400 Tweets posted from verified accounts including @hellomag, the official @E4Chelsea account and many of the show’s cast. Tweets peaked at an impressive 6,162 TPM as the episode began, averaging at 2,140 TPM whilst the show was broadcast.

9K Twitter High for BBC2’s Sewing Bee

The Great British Sewing Bee saw its highest ever recorded Twitter chatter during its final episode last week, with 9,125 Tweets. Second only to MTV’s The Valleys on our Tuesday leaderboard, the show collected almost 4,000 more Tweets than the episode average for the current series. Over 80% of the show’s Tweets were posted by females, reflecting the average gender breakdown across the series.

14 April 2014


2014 - The Top Tweeted Shows So Far

With over three months of the year already past, we’ve taken a look into which shows have already set the benchmark in terms of Twitter conversation for the year. While nothing has come close to the 4 Million Tweets generated by this year’s BRIT Awards, there are some stand out shows that have been getting a fair amount of Twitter chatter…

Channel 5’s Celebrity Big Brother takes the top spot for most tweeted Reality Show. This year’s final saw 497,755 Tweets generated, making it the second most tweeted about show of the year so far, while it’s Launch Show (476,793 Tweets) and Live Eviction on 26th January (380,496 Tweets) take 3rd and 4th position respectively.


There should be no surprise to learn that BBC’s Sherlock takes the crown for the most tweeted about Drama of the year so far with all three episodes from the latest series taking the top spots. The final episode, His Last Vow, generated 377,182 Tweets, hitting a peak of 10,592 TPM as the series came to a close. Generating just under one million Tweets in total, back in January we took a closer look at the series to see exactly how the show played out on Twitter.


The most tweeted about film so far this year is ITV’s showing of Harry Potter and the Deathly Hallows Part 2 that aired on New Year’s Day. Generating 61,272 Tweets, the film hit its peak moment of 1,582 TPM in the opening minutes and has narrowly missed out on being in the top 10 most tweeted about ITV transmissions of the year so far.


Channel 4 dominate the most tweeted about documentaries of 2014 so far, taking all of the top 10 positions. The number one spot is currently held by Live From Space – Lap of the Planet which generated 57,341 Tweets, hitting a peak of 1,347 TPM in the show’s opening minutes.


Chat Show
ITV’s The Jonathan Ross Show takes the top spot for the most tweeted about Chat Show of 2014 so far. Airing 22nd February, guests included McBusted, Jack Whitehall and Winter Olympic medal winners Lizzy Yarnold and Jenny Jones. The show peaked at 2,240 TPM during McBusted’s performance. The Jonathan Ross Show currently holds three of the top ten spaces, while BBC’s rival chat show, The Graham Norton Show, have five of the ten. Joining the Chat Show Kings in the top 10 is Channel 4’s The Last Leg, airing 7th March the episode generated 9,607 Tweets (partly thanks to their hashtag #YellowThing) and Alan Carr’s Chatty Man which aired 28th March with 10,241 Tweets.


The most tweeted about Entertainment programme of the year so far is the opening episode of ITV’s Ant and Dec’s Saturday Night Takeaway. Generating 44,201 Tweets, the show peaked at 1,083 TPM as Little Ant and Dec made their first appearance of the series. The show also currently holds the top four spots for Entertainment programmes.


The highest tweeted Sitcom episode of the year so far may come as a surprise as a repeat episode of Sky 1’s Modern Family firmly holds the top spot. Airing at 5.30pm on 21st January and hitting a peak of 11,826 TPM, the show generated 48,073 Tweets over 47K of which were retweets of a single Tweet sent by Niall Horan of One Direction. The second highest tweeted sitcom is ITV’s Benidorm which generated 24,202 Tweets with the first episode of its new series.


The highest tweeted about Soap episode of the year so far belongs to ITV’s Coronation Street and the sad death of Hayley Cropper. 126,725 Tweets were sent during the 8.30pm episode on 20th January with a peak of 8,166 TPM as Hayley took her final breath. The transmission averaged at 2,313 TPM, easily the highest average for a Soap in the year so far.


By Kay Dekker

10 April 2014


Chelsea’s UCL comeback drives Twitter activity

Chelsea’s victory in the Champions League last night drove the highest Tweet volumes we have seen for a match involving a British team in the competition this season. Over 2.1 million Tweets and 721K unique users saw Mourinho’s side progress to the semi-final, with a huge peak of 70,680 TPM reacting to the final whistle.

Chelsea v PSG

No prizes for guessing who was the most talked about player last night, featuring in almost 250K Tweets.

Previously this season, we’ve seen 1.6 million Tweets sent around Manchester United’s fighting draw against Bayern Munich, while Barcelona’s defeat of Manchester City attracted 1.17 million Tweets, including a 41K TPM peak in reaction to Messi’s goal.


Barca v City

#KTBFFH, the hashtag adopted by Chelsea fans online from the song Keep The Blue Flag Flying High, was used in over 30K Tweets. The hashtag promoted by PSG - #ParisChampionsDream – unfortunately fared less well, as we counted 3,200 uses. Of course, if Manchester United can put in a performance to cause an upset in Bavaria this evening then Chelsea’s impact on Twitter could soon be put in the shade, as fans from across the world head online to follow two global superpowers going head to head. Anticipation and belief is already building online amongst fans using #MUFCBAYERN.

By Eliot Brammer

9 April 2014

Tweet 2 notes

New TV Boosts Monday’s Twitter Chatter

Monday’s social TV saw a huge boost last night with the return of two very different cult series. Both new series have created lots of chatter on Twitter in anticipation of their return, and as expected, they went straight to the top of our social TV leaderboard.

The ever popular reality series Made in Chelsea premiered its 7th series on E4 last night, causing a huge reaction from fans on Twitter and trending in the UK. The episode collected an impressive 163,000 Tweets, 73% of those posted by females (almost matching the average seen in the last series of the show). Trending on Twitter for much of the day leading up to the premiere episode, Tweets peaked as the show began at a massive 6,162 TPM with over 16,000 Tweets posted in the first 3 minutes of the show alone. Over 88,000 individuals joined the conversation on Twitter helping to make it the day’s top Tweeted programme, and with the majority of the last series sitting at number one in our leaderboard, we’ll be expecting to see it at the top of Monday’s social TV throughout the rest of the 7th series.

New #MIC

The long awaited fourth series of Game of Thrones finally arrived to Sky Atlantic yesterday, with both a global screening at 2.00am UK time and an evening broadcast exclusive to UK viewers at 9.00pm last night. The UK only broadcast created huge buzz on Twitter, with viewers posting 41,000 Tweets about the show and making it the day’s second most Tweeted TV. A flurry of Tweets greeted the beginning of the episode prompting a peak of 1,167 TPM with a smaller peak as the show ended. Cast member Maisie Williams was mentioned in over 3,400 Tweets during the show by viewers using her @Maisie_Williams Twitter handle.

Game of Thrones S4

The two shows collectively generated almost 150,000 Tweets more than last Monday’s top two programmes on our leaderboard, and we expect to see similarly high Twitter chatter around both series in the weeks to come.

by Kirsten Williams

8 April 2014


Twitter brings fans together using #WT20

Sri Lanka defeated India by six wickets in the final of the T20 World Cup yesterday to end a run of big tournament disappointment and say goodbye to two of their veteran performers in T20s, Kumar Sangakarra and Mahela Jayawardene. We’ve been following the general buzz of conversation around the tournament since it began on 16th March until midnight last night, and tracked both semi-finals and the final at match-level detail.

Over 411K Tweets were sent around the final held on Sunday night in Mirpur, Dhaka, including a peak of 6,095 TPM as Kusal Perera hit the winning runs for Sri Lanka. Despite Sri Lanka’s success the two most talked about players were Indians: Virat Kohli was mentioned in over 50K Tweets for his innings of 77, while Yuvraj Singh also drove conversation as his slow score of 11 from 21 balls handed the initiative to Sri Lanka.

India v Sri Lanka

Mentions of Virat Kohli:

Kohli mentions

In our round the clock tracking of the hashtag #WT20 used for both the men’s and women’s World Cup, the most popular Tweet was this from cricket writer Freddie Wilde after India defeated South Africa in the second semi-final.

200K Tweets were sent around the match:

India v South Africa

In total the hashtag #WT20 was used 892,149 times across 22 days. The three biggest peaks in Tweets per hour all included India:

21st March – 2-3pm BST - 16,129 Tweets recorded as India defeat Pakistan.

4th April – 5-6pm BST - 19,249 Tweets as India defeat South Africa in the semi-final.

6th April – 5-6pm BST – 24,215 Tweets as Sri Lanka defeat India to win the T20 World Cup.

The biggest peak not involving India came between 12 and 1pm BST on 23rd March as Pakistan defeated Australia and 14,289 Tweets were sent.

As well as following the use of #WT20 In our tournament-wide tracking we also tracked the official handles of all competing nations to see who had the strongest Twitter game. England came out on top, although that includes time after they crashed out of the tournament at the Super 10 group stage.

England - 30,650 Tweets

India - 28,997 Tweets

South Africa - 25,684 Tweets

The use of one hashtag for the two tournaments – like with #Sochi2014 – has inspired users to join the conversation and follow the tournament throughout its stages, while providing a constant source of news, images and highlights for fans. @ICC has also made the most of the #TwitterMirror, posting images using the hashtag to provide direct access to images of some of the biggest stars and boost the profile of the tournament online.

By Eliot Brammer

7 April 2014


7 Days of Social TV - EU Debate Tops Tweets for BBC Two

Europe Debate Tops Tweets for BBC Two

The second debate about Britain’s membership of the European Union was broadcast live on BBC Two on Wednesday, attracting 76,976 Tweets, the channel’s highest Tweet total of 2014. Many different hashtags appeared around the contest between Nigel Farage and Nick Clegg: the BBC’s official hashtag #EuropeDebate was used 53,771 times, while #nickvnigel appeared in 12,987 Tweets and #teamnigel in 3,893 Tweets. Polls after the debate suggested Farage came out on top again and the Twitter stats would back that up, with @nigel_farage’s handle used in 4,631 posts, to 2,922 mentions for @nick_clegg. A peak of 1,496 TPM was recorded at 19.58pm as viewers reacted to the closing speeches.

BBC Two Europe Debate

A Million Tweets for The Voice 2014

BBC One’s The Voice finished on Saturday with an impressive 1 million Tweets across the series. The final two hour episode saw 140,000 Tweets from over 61,000 individuals – a total topped only by the Live Quarter Finals (the longest episode of the series), which saw 158,000 Tweets. The series winner, Jermain Jackman was by far the most talked about contestant of the evening, mentioned in over 42,000 Tweets. Following Jermain, fellow finalist Christina Marie saw over 12,000 mentions, while Sally Barker was talked about in 5,700 Tweets. Engagement peaked at 4,817 TPM as the winner was announced, the second highest TPM of the series.

Over 100K Tweets for Towie Finale

The 11th series of The Only Way is Essex came to a close on Wednesday with a flurry of chatter on Twitter, reaching a total of 110,000 Tweets. The on screen action sparked a number of peaks in conversation, finally hitting 4,277 TPM as the episode finished. Conversation continued on Twitter with a third of the episode’s Tweets being posted in the 30 minutes immediately after the show had finished. Sam Faiers was the most talked about cast member, with over 20,000 mentions prompted by her exit from the series, while returning cast member Lydia Bright was talked about in almost 10,000 Tweets. The series generated over 1 million Tweets across its 12 episodes, over 350,000 Tweets more than the last series of the popular reality show.

Towie 11 Finale

Mad Fat Diary Generates Record Tweet Peak

The second series of E4’s My Mad Fat Diary came to an end on Monday night and topped our leaderboard with 44,960 Tweets, its third highest ever . A peak of 3,580 TPM greeted the episode’s conclusion, the highest we have on record for the show and driven partly by Tweets from cast member Nico Mirallegro. Incidentally, all of the top four shows on Monday night came from E4 or Channel 4, with Hollyoaks, Our Gay Wedding and One Born Every Minute behind My Mad Fat Diary.

Twitter Reacts to Eastenders Plot Twist

The controversial ending to Thursday’s Eastenders sparked a peak in Twitter conversation around the show as viewers were shocked by a storyline involving Max Branning and Lucy Beale. The spike of 4,259 TPM in the final scenes is the highest we have recorded for the soap this year, and the fifth highest peak since our tracking began. Max was mentioned by name in just over half of the total 19,692 Tweets received around the show.

7 April 2014


7 Days of Social TV - The Voice Tops Weekend Tweets

The Voice Steals Saturday’s Social TV

BBC One’s The Voice continues to dominate the weekend’s social TV, sitting at the top of our Saturday leaderboard for the last four weeks. This weekend’s live semi-final saw the show drive 107,000 Tweets from over 50,000 unique Twitter users. The programme took a 76% share of TV related Tweets during its air time, while 66% of its Tweets were from females. The peak of the evening came as Will.I.am became slightly over enthusiastic with his comments about Lee Glasson’s performance, prompting a rush of 1,831 TPM.

The Voice Semi-Finals

The Big Reunion Ends on a High Note

The final episode of ITV2’s The Big Reunion generated the highest Twitter engagement of the series, collecting 17,898 Tweets. 7,800 individuals Tweeted about the programme on Thursday, with Tweets steadily growing throughout the episode. Conversation peaked at 273 TPM as the episode ended, with both #BigReunion and #BigReunion2014 trending in the UK.

Masterchef Returns to BBC One

Masterchef was back on our screens this week, returning on Wednesday night with an impressive 12,724 Tweets. Up from last year’s opening episode of 11,091 Tweets, Wednesday saw the show hit a peak of 377 TPM as the episode began before averaging at 180 TPM, finishing second on the day’s leaderboard. #Masterchef trended Worldwide with almost 10,000 uses.

C4 Scares with The Woman in Black

Sunday night saw Channel 4 scaring its viewers with the TV premiere of the film, The Woman in Black. Generating 12,590 Tweets in total, the peak minute came in the opening moments as it hit 305 TPM. Interestingly, a main topic of conversation was the fact that the film is only a 12A, causing over 1,000 Tweets to be posted mention this low rating. The film ranked 2nd on the day’s leaderboard.

31 March 2014


7 Days of Social TV- Over 300K Tweets for Sport Relief 2014

Over 300K Tweets for Sport Relief 2014

The BBC’s Sport Relief 2014 generated 319,000 Tweets from over 190,000 individuals on Friday evening. The 6 hour event, which included broadcasts on BBC One and BBC Two, saw three main peaks in engagement on Twitter. The first came during Bob’s story, reaching 2,960 TPM, followed by David Beckham’s appearance in a special Only Fools and Horses sketch, generating a peak of 3,178 TPM. The largest peak in Twitter engagement of the evening was triggered by a Tweet from One Direction’s Liam Payne, which helped the show reach 6,270 TPM and went on to collect over 22,000 retweets during our monitoring.


Brand Boosts Match of the Day Tweets

A guest pundit appearance from Russell Brand on Saturday helped Match of the Day take the second spot on our leaderboard, while also recording the third highest volume we have on record for the show, of 74,235 Tweets. The show’s use of a live Twitter vote has generated large peaks in engagement throughout the season and this week’s peak of 5,066 TPM is the second highest we have ever seen, with all the current records for Tweet volumes still held by the opening episode of this season in August 2013, when a spike of 6,566 TPM greeted the return of the familiar theme tune. Russell Brand – a lifelong West Ham United fan – was mentioned in 20,148 Tweets during the show’s capture window.

Undercover Doctor Tops Tuesday’s Tweets

Dr Christian Jessen’s show, Undercover Doctor: Cure Me I’m Gay, proved to be a big hit on Tuesday, sitting at the top of our leaderboard and also trending worldwide. 30,719 Tweets were sent about the programme in total, including a peak of 620 TPM at the show’s conclusion as Dr Christian confirmed he remained “100% gay”. Channel Four continues to dominate our top Documentary shows for 2014 so far, taking eight of the top ten of total programmes of that genre. Undercover Doctor falls just outside of that list but it is the fourth most tweeted Documentary of the month, behind three other Channel Four broadcasts.

Line of Duty Finishes on a High

The concluding episode of BBC Two series Line of Duty aired on Wednesday night, reaching fourth position on our leaderboard with a total volume of 6,383 Tweets. Aside from a drop of 53 Tweets between the first and second episode, the show’s Twitter conversation has grown continually across its six transmissions, having started with 1,851 Tweets and an average of 10 TPM. The peak in TPM of 332 and average rate of 47 TPM we saw for this week’s episode are in fact the highest numbers on record for the show, and this improvement bodes well for a third series for the police drama.

24 March 2014


Six Nations on Twitter - a round up

This weekend saw the final round of fixtures in the 2014 Six Nations, where the biggest story was Brian O’Driscoll ending his fifteen year international career with title victory for Ireland. The Irish overturned a 13-12 deficit at half-time to beat France 22-20, and thus pip England to the top of the table on points difference.

The hashtags #ThankYouBrian and #BOD were used in a combined total of 31k Tweets around the match. The three biggest peaks in TPM during France v Ireland – which stands as by far the most tweeted fixture of the tournament – are all pushed to such heights by Tweets from One Direction’s Niall Horan, and subsequent interactions.


The other most tweeted fixtures were:

Ireland v Wales - 10,199 peak TPM - 191,380 total volume - 8th February

England v Wales - 10,071 peak TPM - 164,901 total volume - 9th March

2014 has already proved itself to be the year of the selfie and the Six Nations was no different: Cian Healy posted this picture from Ireland’s dressing room after the match on Saturday, while Dylan Hartley’s post celebrating England’s triple crown after victory over Wales was another of the most popular Tweets from during the tournament.

After victory over Italy earlier in the day, England fans were hoping that Ireland would slip up and they could claim a title that looked unlikely after defeat in the opening fixture against France. As it is, Stuart Lancaster can take heart from improved performances ahead of next year’s World Cup. A peak of 1,167 TPM reacted to Mike Brown’s second try on England’s way to 52 points.


Mike Brown was the most talked about player, mentioned in 6,399 Tweets during the game’s capture window.


In the day’s other game, Wales completed a miserable Six Nations for Scotland with a 51-3 mauling, their biggest ever margin of victory in the competition. A red card for a late shoulder charge by Scotland’s Stuart Hogg provoked the spike of 1,057 TPM after 12 minutes had been played.


The 2014 Six Nations was closely fought and proved memorable both on the field and online - with the rugby world saying farewell to O’Driscoll, players posting selfies, and strong performances from Wales, England and France all testing Ireland’s title challenge. Hashtags like #CarryThemHome and #BackingBlue have become synonymous with national support, and celebrities, brands and players continue to jump into the conversation to drive engagement to huge numbers.

By Eliot Brammer

17 March 2014


7 Days of Social TV - Educating Joey Essex is Sunday’s Most Tweeted

Over 100K Tweets for Educating Joey Essex

Educating Joey Essex launched on ITV2 last night creating a huge response on Twitter, with a total of 116,586 Tweets. Airing immediately before his old show, The Only Way is Essex, Joey’s new programme collected Tweets from over 67,000 individual Twitter users, making it Sunday’s most tweeted TV. Tweets peaked at just over 3,300 TPM at 9.15pm with a secondary rush of 2,737 TPM, both being generated during the show’s ad breaks.

Educating Joey Essex

High Twitter Chatter for BBC Three

BBC Three has driven high levels of Twitter chatter this week despite the latest news regarding the channel. Monday saw the channel take the top spot with EDL Girls: Don’t Call Me Racist generating 19,815 Tweets, followed by Impractical Jokers down in 8th place with 3,918 Tweets. Wednesday saw the final episode of Ja’mie take the number two spot with 17,588 Tweets (the highest total since its 23,000-Tweet series opener) and 8th spot belonged to the new series of Free Speech with 5,195 Tweets. This was the second highest Tweet volume Free Speech has generated, following 9,953 Tweets for its ‘Are We Getting More Racist?’ debate, aired on June 12th last year.

BBC Three's EDL Girls

Movies Get Saturday’s Viewers Tweeting

Saturday’s social TV saw an influx of films on our leaderboard, taking four of the top ten spots. In 6th and 7th position and both airing on Film4 were Easy A and (500) Days of Summer, which generated 2,257 and 1,814 Tweets respectively. Taking the 9th position in our leaderboard was Sky Atlantic’s showing of Pulp Fiction which collected 1,741 Tweets, while Channel 4’s Limitless took the 10th spot with 1,384 Tweets.

Saturday's Top 10

17 March 2014