TOWIE Returns to ITV2 with 138K Tweets
Last night saw the return of ITV2 favourite The Only Way is Essex, which easily took the top spot of our leaderboard with 138,833 Tweets. Opening to a peak of 5,448 Tweets per minute, the show generated its fourth highest total volume, and collected Tweets from 78,065 individuals. The term TOWIE and hashtag #TOWIE were collectively used in over 101K Tweets and it’s therefore unsurprising to learn that the hashtag was trending both in the UK and worldwide during the programme. The most talked about cast member was Ferne McCann
who was mentioned in almost 13,000 of the show’s Tweets, closely followed by Mario Falcone
with 11,300 mentions.
4 Million Tweets Hit a High Note for The Brits
The Brits 2014
saw a record-breaking numbers on Twitter last week generating over 4 million Tweets from almost 1 million individuals. The massive response to the awards secured it as the most tweeted non-sporting event recorded, partly thanks to the show’s live Twitter vote, which was won by One Direction.
ITV Tops Saturday Night’s Social TV
The return of Ant and Dec’s Saturday Night Takeaway completed a top three sweep for ITV on Saturday night sitting third on our leaderboard, with the Jonathan Ross Show and Take Me Out taking the first and second spots in front of it. 44,201 Tweets represented a strong return for the duo’s long running entertainment show, although it was a fair amount less than the 134,288 Tweets for the first episode of 2013. Most tweeted of the evening, Jonathan Ross, had McBusted to thank for its top Twitter chatter, with 49,000 of the show’s 57,484 Tweets mentioning the band and its members.
Twitter Joins Monday’s Live Debates
Monday night saw Channel 4 and Channel 5 go head-to-head, with both broadcasters airing live topical debates
generating a combined total of over 97,000 Tweets. The live follow up to Channel 4’s controversial series Benefits Street attracted 56,062 Tweets, while Channel 5 tackled the divisive issue of immigration in a two hour special which collected 41,441 Tweets, including a peak of 638 TPM when Katie Hopkins
joined the on screen debate.
Top Female Tweets for My Mad Fat Diary
My Mad Fat Diary returned to E4 on Monday night generating 64,791 Tweets, the highest total the show has ever recorded, with a rather substantial 83% coming from female tweeters. Peaking at 2,744 TPM during the opening minutes, both #MMFD and #MyMadFatDiary trended worldwide whilst the show averaged at 800 TPM, another record for the show.