Gathering round the TV to watch great films has long been a central part of the British Christmas experience, and the broadcasters always pack the schedule with top quality movies. But for me the enjoyment I get from watching isn’t just from the films per se, it’s the communal experience of watching films together which I really enjoy. Looking back at our data from last Christmas it’s clear that I’m not alone and as a nation we think that there’s something special about films at Christmas, and we love to share that enthusiasm on Twitter.
One of my favourite Christmas rituals is still picking up the bumper festive edition of the radio times and plotting many hours of lazing in front of the TV with the fire on watching great flicks. 20 years ago many of these films would have been network premiers and for many of us watching it would be the first time we had seen the film. In the age of DVDs and Netflix this is no longer the case, I suspect only a fraction of the audience will be watching Toy Story for the first time when it inevitably airs this Christmas. But there is something about watching a film as a family on TV at Christmas that means that these films are still able to get us to tune in in large numbers. Now, in the social media age, the ability to quote our favourite lines and discuss our favourite scenes on Twitter has only made it that much more enjoyable. There were over 30 films with over 10,000 tweets over the Christmas period and 19 had in excess of 20,000 tweets. Here’s a table of the top 10 social performers.
One of thing that we noticed was a trend for films performing well in the afternoon Sunday slot in the run up to Christmas, Cool Runnings on BBC1 (23rd Dec) and Jack Frost on Channel 5 (2nd Dec) were both tweeted about over 20k times. It seems that December Sunday afternoon Christmas films have joined Starbucks’ red cups and Oxford St Christmas lights as one of the Christmas bellweathers we love to get excited about.
Elf, which topped our christmas film chart, was part of this Sunday trend and Stuart Heritage wrote an empassioned piece for The Guardian bemoaning the loss of Elf to Sky Movies, arguing that on Sky it can’t have the same impact as a nationwide cultural event, signifying the start to the christmas period in his eyes, as it did on a terristrial channel. He plans to stage a synchronised DVD #elfalong at 3pm on Sunday 8th December in its place. His movement is gathering momentum and we’ve even seen retailers using the #elfalong hashtag to promote DVD sales of Elf.
Buy Elf in hmv for just £3.99 & join in the Mass live Elf tweetalong Sunday 8th 3pm. The hashtag is #elfalong. Please RT.— hmv Worcester (@hmvWorcester) November 24, 2013
A quick look at the schedules for this Sunday (1st December) shows that Channel 5 are one channel that is looking to build on this trend, with a double bill of Chistmas movies, I’ll be Home for Christmas, and Snow Dogs, showing in the afternoon slots. Come and checkout our leaderboard on Monday and throughout December to see how they and other films perform over the Christmas period.
Peaches Geldof and Katie Hopkins Debate Drives Conversation on This Morning
Tuesday’s edition of ITV’s This Morning generated it’s highest total since records began. 13,800 tweets were registered with the main focus being the debate between Peaches Geldof and Katie Hopkins. The show peaked at 703tpm, whilst Peaches Geldof’s tweets generated almost 550 retweets. Both participants in the debate were seen trending in the UK for most of the morning.
Karl Pilkington Helps Sunday Brunch Secure A Record Amount Of Tweets
Channel 4’s Sunday Brunch was another show this week which saw it gain it’s highest total volume we have on record. 9,423 tweets were generated and a peak of 910tpm was reached as Karl Pilkington took over Sunday Brunch’s twitter account for one tweet only. This single tweet was retweeted almost 1,500 times in the space of ten minutes. Surely it’s time to #GetKarlOnTwitter?
Children in Need Generates Over 600k Tweets
This year’s BBC’s Children in Need dominated our leaderboard on both Thursday and Friday of this week. Thursday’s Children in Need Rocks saw a total volume of 84,043 tweets with a peak of 1,345tpm as Gary Barlow, Robbie Williams and Barry Manilow took to the stage. The main even on Friday saw a total of 604,361 tweets, peaking at 6,339tpm during an emotional clip featuring the story of Harry and Cody Churchill.
The Jonathan Ross Show Generates Record Tweets
Thanks to guests such as One Direction, Eminem and Oprah, ITV’s The Jonathan Ross Show gained the highest total volume we have on record for the chat show. 96,980 tweets were generated and it peaked at 3,338tpm as One Direction band member Niall Horan sent out a tweet. A tweet from a member of the boy band Union J about Horan on Jonathan Ross was retweeted over 3,000 times.
I’m A Celebrity Off To A Roaring Start
The opening episode of ITV’s I’m A Celebrity Get Me Out Of Here set off to an extraordinary start, generating almost 300k more tweets than the opening episode of last series. Interestingly, mentions of Joey Essex were higher than the use of the official hashtag #imacelebrity. The show had a peak of 18,876 tweets per minute.
Top 10 Appearance for Never Mind the Buzzcocks
Long-running music quiz show Never Mind the Buzzcocks last week made it into our top ten leaderboard for just the second time this year, after Huey Morgan’s mug smash and walk off sparked a peak in tweets per minute of 649. That came within a total volume of 8,196 – almost twice as high as the 4,319 recorded for its only previous top ten appearance this year, for the episode on 7th October where Peter Andre’s appearance generated a large portion of the discussion on Twitter. It’s not the first time someone has stormed out on the show, and it certainly seems to be one way of guaranteeing the conversation carries on around it.
81K Tweet Series Peak for The Only Way is Essex
This week’s episode of The Only Way is Essex saw the ITV2 show drive its highest tweet volume of the series so far with a total of 81,261 tweets. It was at the top of Wednesday’s leaderboard gaining almost double the amount of tweets generated by 2nd place Hollyoaks. TOWIE’s peak of 4,822 tpm came after an incident in which a dog was dyed pink, causing 10% of the peak tpm to contain ‘RSPCA.’
Celebrity Juice Drives 45K Tweets
Thursday’s episode of Celebrity Juice saw the panel show receive a total volume of 45,849 tweets, the second highest of the series so far just behind the series opening episode of 46,473 tweets. It did however gain the highest average number of tpm of the serious so far, setting a bench mark of 740 tpm, well above the show average of 464 tpm.